“Do Right” and Look for the Label
Students, alumni, and fans of Georgia Southern University may be familiar with the “Collegiate Licensed Product” labels, hang tags, and holograms that adorn licensed products of the University.
Here’s why those labels are so important.
IT’S MORE THAN A LABEL, IT’S FINANCIAL SUPPORT
When you purchase a Georgia Southern product that bears the “Collegiate Licensed Product” label, hang tag, or hologram, a portion of your purchase price is returned to the University. By simply looking for the label when you buy Georgia Southern merchandise, you are helping support your University.
IT’S MORE THAN A LABEL, IT’S TRADEMARK PROTECTION
The trademarks and logos that represent Georgia Southern University are property of Georgia Southern and the Board of Regents of the University System of Georgia. Just like any property owner, the University wants to ensure that its property is cared for properly, and use of these trademarks without the permission of the University is illegal. The “Collegiate Licensed Product” label, hang tag, or hologram signifies that the University has granted the manufacturer the right to use its trademarks. Otherwise, the merchandise may be counterfeit.
IT’S MORE THAN A LABEL, IT’S YOUR ASSURANCE OF QUALITY
The “Collegiate Licensed Product” label, hang tag, or hologram not only signifies that the manufacturer has been given permission to use the trademarks of Georgia Southern University, but also that the merchandise has passed the strict standards set forth by the University. Through a system of quality control, the label, hang tag, or hologram have come to represent genuine craftsmanship and authenticity, guaranteeing that the product you are purchasing is of the quality you deserve.
To ensure that you are buying a product that is authentic, simply “Look for the Label” that will appear on every licensed product.
Last updated: 9/9/2014